Our story

Our story

Hello there! Well, we can tell you the following about our story.

I am Alvaro, a creativepositive and tireless traveller.

At first, I spent my childhood in El Puerto de Santa Maria – the town where I was born and raised -located in the Cádiz coastline and touched by sunlight and a mild climate all year round.

Despite the love for my roots, I was always been aware of the importance to discovering different cultures and new countries. My motto was ‘there is really too much to see out there to stop just in one place’.

That’s how I started travelling and living abroad at the age of 18, when my family sent me to Ireland to study English. 

This first experience showed me how challenging is getting out of my comfort zone, becoming for me a good ‘starting point’ to explore other countries where I used to live afterwards:
Canada, Portugal, Denmark, Ireland and UK are some of the places where I spent part of my life and where I used to be a cultural ambassador of Spain, promoting its heritage and sharing tips with everyone who wanted to visit my region.

The connection with South living has always been very strong and what led me to move back after all these years and start a new exciting project. I like showing people the authentic, local spots where my grandparents used to bring me, keeping the tradition alive and give them the opportunity to taste our top-ranked lifestyle.

I decided to make my dream happen by creating Alsherry Experiences, providing tailor made travelling experiences for solo travellers or small groups, helping them to discover Andalusia from a different point of view, far from the crowds and supporting responsible tourism. This is our story and our beginning.

Contact us and we will build a custom itinerary for you, making your trip easier and taking care of all your requirements!

As a frequent traveller, I have visited...

I have visited 50 countries and I am always adding up more to the list. I have lived abroad in 5 countries and have been preparing adventures, experiences, food, wine and more to design the unique trip for you…

More than 50 countries visited and counting!

What we do

Tailor made trips and experiences for discerning travellers seeking authentic and local experiences around Southern Spain. Wherever you travel with us, you can be assured that your trip will be made for you. Meet the locals, enjoy some tasty tapas, taste wonderful wine, take a boat trip, ride a horse, chill on the vinyard, relax in a spa…

  • Foodie: Local Tapas Experience
  • Winery & Tasting
  • Tailored Private Escapes
  • Horseback Riding
  • Boat Trips
  • Iberian Ham Experience
  • Olive Oil Tasting
  • Salty & Tasty
  • Discover the Cádiz Vineyards
  • Discover El Puerto, Jerez, Cádiz walking experiences
  • Flamenco
  • Tailormade events

Our Values

Keep Local

 Enjoy the experiences like a local.

Slow Travel

Don´t rush to see all the heritages connect with the culture and enjoy your stay.


We will discover the secret spots for you.

Stress Free

We organize the adventure you’ve always dreamed about. If there’s something you have in mind we don’t have, just let us know.


 Learn anything with us along the way.

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